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Mobile Marketing, Local SEO, and Local Marketing -The Facts After all. Mobile devices have drastically shifted the web landscape to the point that in 2012 more than 50 percent of all Internet connection was being done via handhelds of some kind. About 45 percent of mobile owners are employing their devices to download social network apps. In fact, 35 % of Android and iPhone owners in the U.S. use apps such as Facebook before getting up out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies use a subdomain set up specifically for cell phones. So, for example, when users type [1] in to a smartphone, the GoNewSocial site actually figures out that they are visiting the site from the mobile device and redirects them. Location-based shopping and local marketing and Local SEO gives companies the opportunity target these Mobile Customers by giving mobile coupons using mobile phones are gaining popularity. As mobile users are more acclimated to sharing their whereabouts via mobile phones, they're also are becoming more ready to accept receiving ads and mobile coupons relevant to where they are at this time. In fact, more than 50 % of respondents established that they wanted to receive location-specific advertising, with mobile coupons an even more appealing incentive than check-ins. GPS and applications including Google Maps ranked highest then Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a definite and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative for the device's smaller display size; designing messages that are short, instantly understood, and effective; and developing a call for action with minimal steps. Studies have shown that mobile ads perform about five times better than Internet ads. The most frequent mobile ads are simple text links and display adds that are sold based on cost per clicks, cost per acquisition and price per thousand. These ads are much like the paid search campaigns on the internet, Bing or Yahoo! Use mobile marketing methods to drive participation at exhibitions or drive traffic to retail environments. Make offers which can be specific with the buying habits of the mobile customers that is a big opportunity for Local Marketing. Mobile Apps There are now numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. A lot of companies are using mobile apps to enhance brand awareness and affinity. Your company can, too. But you must have a thorough understanding of your audience. The simplest way to use apps is to create something that is both useful and valuable. Moreover, it should be functional. Some apps ensure it is easy to make purchases by incorporating clicks. For example, the ShopRite app allows customers to view and add weekly sales items to their shopping lists. Monetize Mobile Apps Consider offering a free version of your app then let users decide if they are willing invest in a premium version with increased features and content. For example take the widely popular Angry Birds iPhone game. Its ongoing promotion ended up being to offer a free version, while paid subscribers received access to more challenging levels as well as other free add-ons.