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The worldwide financial and economic crisis is responsible for severe problems to many sectors from the economy, including the tourist trade. For any destination like Morocco, whose main sources of cash are travel and leisure, mainly from EU countries and also the USA, and also the flow of transfers by Moroccans Living Abroad (MLAs), this crisis may seem a like a real threat to its economy, that received a traveller revenue of 57 billion dirhams in 2008, approx. 20% of their GNP. Morocco
This is particularly obvious if we consider that revenues from tourism have dropped by 20% in the first months of 2009 according to the same period in 2008, from 4.33 to 3.46 vast amounts of dirhams. But the Moroccan tourist industry has the possibility to steer clear of the negative effects of the crisis, as well as enjoy the changes undergone through the sector. Based on the Moroccan Secretary of state for Tourism, 7.878.639 tourists chose Morocco for his or her holidays in 2008, an increase of 6.4% regarding 2007. But it seems that tourists chose to shorten their stay, since the level of overnight stays in listed hotels establishments has fallen by 3%. Marrakech is by far the favourite destination of tourists in Morocco.
Out of an overall total places to stay capacity of 152.936 beds throughout Morocco, 44.394 of them are in Marrakech, which represents almost 30%. The ONMT (Office National Marocain du Tourisme), the main tourist Moroccan administration, has asserted that Morocco has the potentiality to manage as much as the results of the global economic crisis. One of its main assets may be the proximity of Morocco to the main issuing countries, which facilitates the traffic of travelers with smaller budgets. Thus, the diversification from the products as well as the investment has been accelerated, a situation that's been profited by low-cost airlines and travel agencies.
One of the examples of the diversification carried out by the Moroccan tourist market is its will to are designed for different visiting nationalities. Apart from MLAs, which make up nearly half from the tourists that visit Morocco, the has traditionally focused on receiving visitors from France (1.707.055 French tourists in 2008 and 22% of total visitors) and Spain (595.279 Spanish tourists in 2008, 8% from the total). However in the last few years, an increasing number of tourists in the United kingdom and Belgium have decided to go to the Maghribian country. Also, the amount of tourists from countries outside the EU has almost doubled in the period from 2001 to 2008. The proven fact that Morocco is putting an enormous effort about this geographic diversity which it's well aware of its important is reflected by its endeavor to attract fleeing nationalities. Clinique Gift With Purchase
For example, the number of German travelers has fallen by almost 10% from 2001 to 2008. In order to modify this tendency, new plans to attract German visitors to the country have been set in motion, such as the recent opening of a spa resort in Taghazoute and also the similar projects of spa resorts in Saidia (June 2009) and Mazagan (October 2009), which have been strategically conceived to respond to the requirements of the German market. So, the diversification of the tourist industry as well as the help suggested, together with a growing excellence of the training of tourist agents, an augmentation of the purchase of marketing and promotion, along with a new focus on the cooperation of private and public economic operators is allowing Morocco to ride out the threats of the global economy while enhancing the quality of its tourism, the diversity of its services and also the well-being of its visitors.
If you choose to have a taste of the quality and variety of the Moroccan tourist industry, we propose you to go to the country and enjoy it first hand. You can aquire a wise decision of the excellence, service and variety of accommodation hotels Morocco has to offer simply by surfing the web. Also, to make the very best of your vacation in Morocco I recommend you to make contact with your local travel agent to find out about the many choices of different vacations and leisure activities that you can find in this wonderful and diverse country.