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Mobile Marketing, Local SEO, and Local Marketing -The Facts Let's be honest. Mobile devices have drastically shifted the internet landscape to the point that in 2012 a lot more than 50 percent of all Access to the internet was being done via handhelds of some kind. About 45 percent of mobile owners are utilizing their devices to download social networking apps. In fact, 35 percent of Android and iPhone owners within the U.S. use apps including Facebook before getting out of bed, according to a recent survey conducted by telecommunications equipment vendor Ericsson. Several companies use a subdomain set up specifically for cellphones. So, for example, when users type [1] right into a smartphone, the GoNewSocial site actually understands that they are visiting the site from a mobile device and redirects them. Location-based shopping and native marketing and Local SEO gives companies the opportunity target these Mobile Customers by providing mobile coupons using cellular devices are gaining popularity. As mobile users be acclimated to sharing their whereabouts via cellular devices, they're also are becoming more available to receiving ads and mobile coupons highly relevant to where they are right now. In fact, more than 50 percent of respondents revealed that they wanted to receive location-specific advertising, with mobile coupons a far more appealing incentive than check-ins. GPS and applications such as Google Maps ranked highest accompanied by Yelp, Facebook and Foursquare. Mobile Campaigns and Ads Mobile marketing presents a distinct and unique way to create interactive dialogues with customers. Mobile marketing requires matching the creative for the device's smaller screen size; designing messages which are short, instantly understood, and effective; and making a call for action with minimal steps. Studies show that mobile ads perform about 5 times better than Internet ads. The most typical mobile ads are pretty straight forward text links and display adds that are sold based on cost per clicks, cost per acquisition and value per thousand. These ads are much like the paid search campaigns on Google, Bing or Yahoo! Use mobile marketing solutions to drive participation at exhibitions in order to drive traffic to retail environments. Make offers that are specific with the buying habits of one's mobile customers that is a big opportunity for Local Marketing. Mobile Apps Nowadays there are numerous mobile apps serving up informative tips, educational bits, or pure entertainment or gaming. A lot of companies are using mobile apps to boost brand awareness and affinity. Your company can, too. However, you must have a thorough understanding of your audience. The easiest method to use apps is always to create something that is both useful and valuable. More importantly, it should be functional. Some apps make it easy to make purchases with a few clicks. For example, the ShopRite app allows customers to see and add weekly sales circumstances to their shopping lists. Monetize Mobile Apps Consider offering a free of charge version of your app then let users decide whether they are willing buy premium version with increased features and content. For example take the widely popular Angry Birds iPhone game. Its ongoing promotion ended up being to offer a free version, while paid subscribers received access to more challenging levels and other free add-ons.