The Blue Cross Story

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The Blue Cross and Blue Shield Association is the biggest private wellness insurance method in the United States (like Puerto Rico) and Canada. It is composed of 55 independent, locally operated Blue Cross and Blue Shield Plans that collectively offered wellness care coverage to more than 88 million folks in 2003.

For its beginnings we need to go back to 1929 to a man namedJustin Ford Kimball when he became vice president of Baylor University in Dallas, Texas. He was an knowledgeable administrator, as he headed the College of Medicine, School of Nursing, College of Dentistry, and the university hospital.

Soon following taking the job, he created a well being strategy that guaranteed teachers 21 days of hospital care for 50 cents amonth. The strategy soon spread to other employee groups in Dallas, and then similar plans began to crop up nation-wide.

Meanwhile, about the exact same time that Kimball was generating his plan, the Blue Shield notion was becoming well-known in the lumber and mining camps of the Pacific Northwest. Significant injuries and chronic illness had been common amongst these workers who were in extremely hazardous and unsafe jobs.

Their employers saw the need to have to give medical care for them and they arranged with physicians to pay them a monthly fee to take care of the medical wants of the workers. These programs would later turn into what is identified as the Blue Shield Plans.

As for the cross symbol, it was initial employed in a 1934 advertisement for the Hospital Service Association, which later became known as Blue Cross and Blue Shield of Minnesota.

Joseph Binder, a Viennese artist, was hired by Organization secretary E.A. van Steenwyk to develop a poster that included a blue Greek cross. Van Steenwyk employed the symbol to determine his company's well being plans and then Blue Cross began to use it in other parts of the country.

In 1939, the American Hospital Association, which was based in Chicago, began to use the Blue Cross symbol to indicate that wellness plans about the country met certain standards.

The AHA continued to use the symbol till 1960 when the Blue Cross Association was founded. The two organizations remained affiliated until 1972.

The shield symbol was developed in Buffalo, New York by Carl Metzger in 1939 and the first official Blue Shield program was founded in California that same year. Carl Metzger was an early pioneer in the Blue movement and he wanted a style that would distinguish the new medical service program.

It soon flourished as the number of Blue Shield Plans kept on expanding. In 1948 the symbol was informally adopted by nine plans named the Related Medical Care Strategy, which was later renamed the National Association of Blue Shield Plans.

More than the years, the Blue Cross and Blue Shield healthcare insurance concepts took hold. The Blue Cross Blue Shield Association was formed in 1982 by a merger of the Blue Cross Association and the National Association of Blue Shield Plans. When the Blue Cross and Blue Shield organizations merged, their brand symbols also merged and became one particular of the most familiar symbols in America.

To show you how huge it has grow to be, in 2003, the Blue Cross and Blue Shield Association took in $182.7 billion in revenue. The evolution of managed health care in the United States is intimately linked to the styles of Blue Cross-Blue Shield.

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