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If you are an emerging company with the next great item, occasionally you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth individuals prepared to invest in entrepreneurial organizations at an early stage - shelled out much more than $18 billion into early-stage businesses final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, nevertheless, is not an effortless process. Safer Smokes Inc. is a single company that understands the challenge of attracting the proper investors. This development-stage organization is tapping the smoking cessation industry with a distinctive tobacco-cost-free, nicotine-cost-free smoke called Bravo, which has the appearance of a traditional cigarette and burns like tobacco, but is really created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it may be also soon to strategy large venture capital firms, but time to move beyond networking with family and friends. Angel investors to the rescue. "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see through to the true investment opportunity," stated Torigian. So how do firms like Safer Smokes attract their angel?

  • Have a clear-cut target marketplace for your item or service. For instance, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just three years ago.

Most angel investors prefer businesses that are likely to show positive money flow inside their very first 18 months, so having these types of statistics about your industry can be an incentive.

  • Match the business strategy objectives to the angel's risk tolerance. Investors want to know the item or service will be exclusive and well-cultivated. Safer Smokes has a patented answer that organization officials say will "affect the landscape of the well being care industry." idea angels com
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