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If you are an emerging firm with the subsequent fantastic item, often you need an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth folks willing to invest in entrepreneurial companies at an early stage - shelled out a lot more than $18 billion into early-stage organizations final year alone, compared to $304 million by venture capitalists. Locating an angel investor, however, is not an effortless process. Safer Smokes Inc. is one particular firm that understands the challenge of attracting the appropriate investors. This improvement-stage firm is tapping the smoking cessation market place with a special tobacco-totally free, nicotine-cost-free smoke known as Bravo, which has the look of a traditional cigarette and burns like tobacco, but is really made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For companies like Safer Smokes, it might be too soon to method huge venture capital firms, yet time to move beyond networking with family and buddies. Angel investors to the rescue. "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see via to the real investment opportunity," stated Torigian. So how do companies like Safer Smokes attract their angel?
- Have a clear-cut target market for your product or service. For instance, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just three years ago.
Most angel investors prefer firms that are likely to show positive money flow within their initial 18 months, so getting these types of statistics about your industry can be an incentive.
- Match the enterprise program objectives to the angel's threat tolerance. Investors want to know the product or service will be unique and properly-cultivated. Safer Smokes has a patented answer that company officials say will "have an effect on the landscape of the health care sector." ideangels
