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If you are an emerging firm with the next great item, occasionally you want an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth folks willing to invest in entrepreneurial companies at an early stage - shelled out much more than $18 billion into early-stage businesses last year alone, compared to $304 million by venture capitalists. Locating an angel investor, nonetheless, is not an effortless task. Safer Smokes Inc. is a single business that understands the challenge of attracting the appropriate investors. This development-stage company is tapping the smoking cessation industry with a special tobacco-totally free, nicotine-totally free smoke called Bravo, which has the look of a standard cigarette and burns like tobacco, but is actually made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it may be too soon to approach large venture capital firms, however time to move beyond networking with household and buddies. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see through to the actual investment opportunity," stated Torigian. So how do organizations like Safer Smokes attract their angel?
- Have a clear-cut target market place for your item or service. For example, Safer Smokes is targeting the smoking cessation market, which has sales approaching $ten billion per year, up from $6 billion just three years ago.
Most angel investors prefer businesses that are most likely to show positive cash flow within their 1st 18 months, so getting these sorts of statistics about your marketplace can be an incentive.
- Match the business plan objectives to the angel's threat tolerance. Investors want to know the item or service will be exclusive and nicely-cultivated. Safer Smokes has a patented answer that business officials say will "have an effect on the landscape of the health care sector." idea angels
