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If you are an emerging firm with the subsequent fantastic product, often you want an angel on your side. A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth individuals willing to invest in entrepreneurial businesses at an early stage - shelled out far more than $18 billion into early-stage companies last year alone, compared to $304 million by venture capitalists. Obtaining an angel investor, even so, is not an effortless activity. Safer Smokes Inc. is 1 company that understands the challenge of attracting the proper investors. This development-stage organization is tapping the smoking cessation industry with a exclusive tobacco-free of charge, nicotine-free of charge smoke named Bravo, which has the appearance of a traditional cigarette and burns like tobacco, but is really made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it may be too soon to approach large venture capital firms, however time to move beyond networking with family members and close friends. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see by means of to the actual investment chance," mentioned Torigian. So how do firms like Safer Smokes attract their angel?
- Have a clear-cut target marketplace for your product or service. For instance, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago.
Most angel investors favor firms that are likely to show positive cash flow inside their initial 18 months, so having these types of statistics about your market place can be an incentive.
- Match the business strategy objectives to the angel's risk tolerance. Investors want to know the product or service will be unique and well-cultivated. Safer Smokes has a patented resolution that business officials say will "have an effect on the landscape of the wellness care business." idea angels
