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Search engine optimization (SEO) is the procedure of improving the visibility of an website or a web page browsing engines' "natural," or un-paid ("organic" or "algorithmic"), serp's. Generally speaking, the sooner (or older ranked around the search engine results page), plus more frequently a niche site appears within the serp's list, the more visitors it'll receive through the search engine's users. SEO may target different types of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines like yahooPosicionamiento Web.

As an Online marketing strategy, SEO considers how engines like google work, exactly who look for, the particular search phrases or keywords typed into engines like google and which engines like google are desirable to their targeted audience. Optimizing an online site may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords also to remove barriers for the indexing activities of engines like google. Promoting a site to raise Posicionamiento Web en Google the number of backlinks, or one way links, is another SEO tactic.

The acronym "SEOs" can reference "search engine optimizers," a phrase adopted by a market of consultants who accomplish optimization projects for clients, and also by employees who perform SEO services in-house. Search engine optimizers may offer SEO like a stand-alone service or as part of a broader marketing strategy. Because effective SEO may necessitate changes to the HTML source code of the site and site content, SEO tactics could be integrated into website development and design. The word "search engine friendly" enables you to describe website designs, menus, cms, images, videos, shopping carts, as well as other elements that have been optimized when it comes to search results exposure.