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If you are an emerging organization with the next wonderful product, sometimes you need an angel on your side. A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth people willing to invest in entrepreneurial firms at an early stage - shelled out far more than $18 billion into early-stage firms last year alone, compared to $304 million by venture capitalists. Finding an angel investor, nevertheless, is not an straightforward job. Safer Smokes Inc. is 1 organization that understands the challenge of attracting the right investors. This improvement-stage organization is tapping the smoking cessation market place with a exclusive tobacco-totally free, nicotine-free of charge smoke known as Bravo, which has the appearance of a classic cigarette and burns like tobacco, but is in fact created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it might be also soon to method large venture capital firms, however time to move beyond networking with household and buddies. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see via to the actual investment opportunity," said Torigian. So how do businesses like Safer Smokes attract their angel?

  • Have a clear-cut target marketplace for your item or service. For example, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago.

Most angel investors prefer organizations that are likely to show positive money flow within their very first 18 months, so having these types of statistics about your industry can be an incentive.

  • Match the company plan objectives to the angel's threat tolerance. Investors want to know the product or service will be special and nicely-cultivated. Safer Smokes has a patented resolution that business officials say will "affect the landscape of the health care business." ideangels
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