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Modern businesses around the world are constantly leveraging new technology to grow and beat their competition. One of the strategies that they employ is the use of social media marketing (SMM) to promote their services. SMM is the Swiss Army knife of marketing because of the several ways it can be utilized to build a business's brand. Google blogger and WordPress among other blogs ensure that the message becomes available to millions of internet users. In addition to this, Twitter, Facebook, and Google+ among other social networking sites allow companies to stay in touch with their target audience.

For a long time, radio and television have been the main form of advertising for a majority of businesses. However, this means of marketing products and services has proven to be quite costly for these businesses. Social media marketing provides businesses with an alternative marketing strategy that does not cost nearly as much. SMM as a form of marketing ensures the message reaches a vast market because of the technology that it uses.

A majority of customers can access the internet through technology such as mobile phones, tablets, laptops, PCs, and internet TVs among others. This ensures that businesses reach a wider market than they would have had they used traditional forms of marketing. The business environment has become highly competitive, and savvy businesses are taking advantage of the social media revolution to get ahead of the pack by interacting with their customers on a personal level.

There is no doubt that the quality of a product or service that a business offers is an enormous factor in the global market. However, visibility is also an essential factor. Successful businesses now realize that they can leverage the power of blogging technology to pass their message across. Companies allow some of their employees to blog on the company site, and they then post the blog posts to social media sites such as Facebook, LinkedIn and Twitter.

Undeniably, the internet and social media offer a host of opportunities for both large and small businesses to get international recognition at a minimal cost. Therefore, it is imperative that businesses build interactive websites that incorporate the use of social networking technology. This is an immense departure from the traditional static website. Business websites have now taken on a fluid nature. A typical site will have a side bar displaying Twitter activity and a comments section.

Wise business leaders now see the value of training their marketing staff on the use of social media. CEOs of large multinationals now use their personal accounts on Twitter and LinkedIn to promote their brand because they are representatives of the company. SMM is responsible for the phenomenal growth of technology firms in an incredibly short time. Some of these companies seem to have become market leaders overnight. SMM has also opened up new markets for businesses that were previously limited to their countries or cities. Nowadays, relatively small companies that were previously unheard of are playing in the global field.