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If you're an emerging organization with the next wonderful product, at times you need an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth men and women willing to invest in entrepreneurial firms at an early stage - shelled out more than $18 billion into early-stage organizations final year alone, compared to $304 million by venture capitalists. Obtaining an angel investor, nevertheless, is not an effortless job. Safer Smokes Inc. is one particular firm that understands the challenge of attracting the proper investors. This development-stage business is tapping the smoking cessation industry with a unique tobacco-free of charge, nicotine-free smoke referred to as Bravo, which has the look of a classic cigarette and burns like tobacco, but is really made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," said Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it could be also soon to method significant venture capital firms, yet time to move beyond networking with family members and buddies. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see by means of to the actual investment opportunity," stated Torigian. So how do organizations like Safer Smokes attract their angel?
- Have a clear-cut target market for your product or service. For instance, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $ten billion per year, up from $6 billion just three years ago.
Most angel investors favor companies that are likely to show positive money flow inside their 1st 18 months, so having these sorts of statistics about your industry can be an incentive.
- Match the enterprise program objectives to the angel's risk tolerance. Investors want to know the product or service will be special and properly-cultivated. Safer Smokes has a patented solution that organization officials say will "impact the landscape of the well being care sector." company formation
