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If you are an emerging company with the subsequent excellent product, often you want an angel on your side. A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth individuals prepared to invest in entrepreneurial organizations at an early stage - shelled out far more than $18 billion into early-stage companies last year alone, compared to $304 million by venture capitalists. Discovering an angel investor, nonetheless, is not an effortless task. Safer Smokes Inc. is one organization that understands the challenge of attracting the appropriate investors. This development-stage company is tapping the smoking cessation market with a unique tobacco-free of charge, nicotine-free smoke referred to as Bravo, which has the appearance of a standard cigarette and burns like tobacco, but is truly created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For companies like Safer Smokes, it could be too soon to strategy big venture capital firms, yet time to move beyond networking with family members and buddies. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see through to the genuine investment chance," stated Torigian. So how do companies like Safer Smokes attract their angel?
- Have a clear-cut target market place for your item or service. For instance, Safer Smokes is targeting the smoking cessation market place, which has sales approaching $10 billion per year, up from $6 billion just three years ago.
Most angel investors favor companies that are likely to show positive money flow within their 1st 18 months, so getting these kinds of statistics about your marketplace can be an incentive.
- Match the enterprise plan objectives to the angel's threat tolerance. Investors want to know the item or service will be distinctive and well-cultivated. Safer Smokes has a patented resolution that organization officials say will "influence the landscape of the well being care sector." setting up a business
