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Keyword Research Methods and Tactics
Some marketing areas are more comprehensive than others, and that is the case with links. Then there are sub-areas within the overall that you really should become familiar with if not learn really well. Yes, it does matter very much how you set up your site or blog links, so be sure to continuing reading on in this article. Aside from always wanting to have solid on site navigation, which includes links, you need to do more if you are going for SEO and ranking. It is all right to discover you have been doing things wrong all along, and hopefully this article will clear the air for you.
Anytime you are making links that are for internal use only on your site, make sure you use valuable and relevant anchor text. The evolution and accepted usage of anchor text implies that you are including the keyword phrase that should be there. In addition to SEO value, this is good practice so there is no chance of confusion for the visitor. Think of this as something that is win-win because it's helpful to your readers so both of you win. A solid and effective layout for your site internal linking will help you with search marketing. It will take a little extra effort and vigilance when you do SEO and write the content yourself; just take a longer look at the keyword phrases and keywords. Avoid being mechanical about optimizing your content, and be mindful that you do not leave a footprint for anyone to see. Just be careful of the way you use your keywords and try to keep them put in suitable locations. One design that is often used is placing the keyword in the beginning sentence of each paragraph they write. Of course you can try some of your own techniques; just keep in mind that most readers are looking for practical and useful content that flows over the page.
Customer reviews are critical to your success with high rankings for your business on Google Places. Obviously there are going to be some people who will submit fake reviews in an attempt to work the system. There are definite risks involved here and while it is ultimately up to you, we do not actively encourage it. What a lot of businesses are doing now is encouraging people to review their business for their Places listing.
As with those who game the system, there are some who are offering rewards for the people who actually do this. It's possible to choose to see these as nothing more than simple incentive to encourage a customer to leave a review. If anybody else, like an affiliate, did this for testimonials, that person would be facing some heavy fines.
There is much more that you can do to help your local business site in the search engines. It is best for new people (like you) to learn about such things by yourself. It is really not necessary to pay someone a lot of money to do this for you because it is pretty easy.
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