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última version al 10:21 30 abr 2012

Facebook Marketing 101

•About 132 million users on Facebook are aged 21 and above. This represents about 66% of all users •There are more females (55.7%) than males (42.2%) - 2.2% are of unknown gender. •Largest demographic concentration will be the college crowd of 18-24 year olds (40.8%) •About 70% of Facebook users are outside the United States •Ads Average CTR is 0.04% •> 850 million photos uploaded for the site each month •> Tens of millions of videos uploaded monthly •> 1 billion items of content (web links, news stories, blogs, notes, photos, etc.) shared each week •1% of apps take into account 77% of volume, 2% are the cause of 86% of volume, 10% are the cause of 98% of volume.

While organisations take their marketing efforts to social media phenomena Facebook, here are a few practices you are able to adopt to create your campaign profitable. social media marketing

Marketing to Facebook users requires communicating in their mind, which works better than advertising your messages. To be able to talk to them, you ought to first understand these users. Inside U.S alone, Facebook has 60 million users. ComScore reports the average quantity of unique visitors to Facebook inside a month circles around 150 million, which half these users return to the site daily. Faccebook projects that 75% of worldwide users will be outside college.

Based on findings from Nielsen and NetRatings, it has been observed from Facebook's U.S users that merely over half are female, almost 60% possess some college education, 14% are non-white, 34% work for professionals holding executive, sales, education or technical posts, 12% are full time students and 12% have children under 16. Unsurprisingly, Facebook internal data implies that users have aged over the past year, with a high number of older users now.

Therefore, in line with these data, adjust your marketing plans and arrange for flexibility in line with the anticipation that the demographics can change rapidly within the next 12 to 1 . 5 years. With fickle students who could be swept away easily from the next emerging social network hit as well as the 35+ generation of social network site users who are a new comer to social networking sites , avoid depending on what worked yesterday as it can certainly very well not hold with the year.

With the data portraits that users reveal online, target users beyond their basic demographic details. Instead, go through the psychographics to know them better. Next, understand what works on Facebook.

The press through rate (CTR) for sponsored News Feed stories is 4 to 26%. Alternatively, Flyers give you a amount of self-service control to decide what you would like. For sponsored groups, group pages allows a personalized navigation, feel and look and usually carries a significant media buy they are driving visitors to the sponsored group page. This cost usually figures around six digits to get a three month engagement. However, do note that any company can setup a group at no cost. social media marketing

Instead of utilizing the conventional advertising route, maximise the alteration to create a unique community around your brand and product. An effective example is the Victoria's Secret page. Although its page seems like an ad, the community is, on the other hand, highly engaged.

So that you can maximise the final results from the sponsored Group, to understand practices. You need to first know how similar groups are meeting, or don't meet, the requirements of users. From there, develop a unique experience for users that will encourage activity around the online community, comments about the wall, and photos. Your approach should be transparent about your organisation's role and purpose.

A different way to market your organization on Facebook is via applications. Create useful applications that model what users are already doing - that's, sharing information, experiences and using humour. Plan the application in a way that it provides a viral and rippling effect, and obtain feedback from users once it is often launched.

All in all, keep in mind Facebook marketing is approximately communicating to the users, rather than just exposing these phones advertising. Facebook creates the working platform for communication, so take advantage of it. Focus more about your posts over passive advertising and think about why and exactly what can friends share on Facebook to produce your posts. Lastly, as Facebook remains a somewhat new marketing platform, keep the eyes and ears open to the interaction and participation that's going on for the reason that space. Adopt a learning attitude then one that's ready to make, and study from, your mistakes. social media