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última version al 18:25 29 abr 2012

If you are an emerging firm with the subsequent wonderful product, at times you require an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth men and women prepared to invest in entrepreneurial companies at an early stage - shelled out much more than $18 billion into early-stage firms final year alone, compared to $304 million by venture capitalists. Obtaining an angel investor, however, is not an easy job. Safer Smokes Inc. is one particular organization that understands the challenge of attracting the right investors. This development-stage company is tapping the smoking cessation marketplace with a exclusive tobacco-free of charge, nicotine-free smoke referred to as Bravo, which has the look of a conventional cigarette and burns like tobacco, but is truly made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For companies like Safer Smokes, it could be too soon to approach large venture capital firms, however time to move beyond networking with household and pals. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see via to the true investment chance," mentioned Torigian. So how do organizations like Safer Smokes attract their angel?

• Have a clear-cut target marketplace for your product or service. For instance, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just three years ago.

Most angel investors prefer firms that are most likely to show positive cash flow inside their initial 18 months, so having these types of statistics about your marketplace can be an incentive.

• Match the business program objectives to the angel's threat tolerance. Investors want to know the item or service will be special and properly-cultivated. Safer Smokes has a patented answer that organization officials say will "affect the landscape of the health care industry." ideangels