TalkingtonBethea238

De Wikis en Educación

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última version al 15:36 27 abr 2012

Social Bookmarking is the practice of posting links to articles and website pages to various "link aggregator" or social bookmark sites, for example Digg, Stumbleupon and so on. Bookmarking sites rise and fall in popularity rapidly, but they generally have a few common features:

1. Users can submit links which other users can browse, providing a great way to expose your content.

2. Links get into large pages of lists, that are normally very easy to navigate, and are generally usually divided up right into a "main page" of the best links of the day, and various sub-sections which help you to get exposure in additional relevant circles.

3. Links usually can be "voted on" to determine which links have more airtime on the front page of various sections. The more votes your links get, the greater traffic they get.

4. Some sites, like Digg, fasten a weighting to certain actions and users, so an individual who submits popular links will have a vote that carries excess fat.

5. Most social bookmark submitting site users are fairly jaded when it comes to the internet, and will ignore stuff that aren't interesting, funny, or very entertaining. This is simply not a place for your boring press announcements.

6. Most bookmarking sites usually have some kind of "social" element for them, allowing users to create profiles, have a friends list of other users, etc., in the hope of getting users to talk about content between themselves.

These are basics, so let's take a look at how best to approach social bookmarking. I'm going to use Reddit and Digg as my main examples, having said that that Reddit itself requires a great deal of familiarity with its culture before you are able to submit links that anybody even clicks.

Choose your niche

Social Bookmarking - Submitting an article on growing bonsais to the front page of Reddit won't get you anywhere - you'll get 30 visitors maybe, none of whom will buy your products. But submitting it to /r/bonsai, although it only has around 1,100 readers, will probably garner you more attention from interested people.

Ironically, submitting to /r/trees will have much less of an effect, because /r/trees is committed to marijuana culture. The lesson here's: know your subreddits.

Write an appealing title, and use a picture

Social Bookmarking - Standard newspaper/advert headline formats do not work too well on the web, because everyone has become safe from them. Instead you need to think of a clever title that interests people enough to learn more about what you're writing, or at least promise pictures of cats.

Most bookmarking sites include a thumbnail from the page you're linking to, a treadmill you provide. Consider the trouble to do this - it generates greater click throughs.

Keep at it, and make your links easy to share

Social Bookmarking is all about persistence, so if nobody clicks on your first link, make another article, think of a more clever title and attempt again. Put a social bookmark submitting widget on your website or blog, and encourage people to share your articles. If you've submitted them already, and they've accounts, it only takes an additional to click an "upvote" or "like" button.

Regardless of anything else, having links to any or all of your articles on half dozen Social Bookmarking sites is great for SEO.